Rule 4 - Everything is a project

How we execute projects


  • Every project has Desired Result, Guidelines, Resources, Accountability and Consequences.

  • The Informed Captain decides.

  • If it is not in Notion, it is not a project.


Every project should have the following

Every task, every experiment, every to-do and to some extent every product: whatever activity you can think of is to be defined as a “project”. All projects consist of the following aspects: a Desired Result, Guidelines, Resources, Accountability and Consequences. These aspects are primarily based on the 7 Habits of Highly Effective People and added upon by project management theory from various sources, including the books by and about Jeff Bezos, No Rules Rules and more.

The more you include, the ‘better’ described your project is. ‘Bad’ projects usually miss one or more aspect, or they are not properly defined. For instance, the desired result is not clear. Or more commonly: accountability is not defined so there is no way to measure progress or whether or not a project has been performed properly. If everyone is aligned on these principles, discussion will tend to focus on setting a hypothesis that can be tested, instead of degrading into a yes-no argument.


How to project in 5 steps

The above theory is nice, but what exactly do you need to do? At some point in time, at least 1 admiral decides that ‘a project is born’. Usually this is after verbal agreement of a client (not payment). What then? Who does what exactly? Below the minimum 5 steps that need to be taken to execute a project.

Just as with the Pirate Code, this needs to be considered a guideline. Life and the work we do are in a constant state of change. Therefore it is up to the decision-making authority of the project - Project Manager or PM in most organizations but Informed Captain in Sustainable Ships - to decide to deviate from the below stated points.


Projects vs. Products

  • A project is an instance of a product. An instance means a one-time version of something. Additionally, a project usually consumes time to fulfil, while a product does not take time but can be readily used by the client. In other words, we can make a project for Shipowner Paul based on a shore power product. The more we do projects, the more we ‘productize’ our tools, until we have made them fully productized and do not need to spend time on them anymore.

  • At this point in time, we have projects and a few tools that can almost be considered a product (Decarbonizer and shore power tool). The Nano products are all readily available products which can be bought instantly, without any of our interference. The more projects we will do, the better (and especially faster!) we will make these products.

  • A project can be external (for a client) or internal (roadmap or other). External projects are paid projects. Internal projects are unpaid. Products are always made for external clients. Multiple projects can slowly transform into a product.

  • Products are operational, “capaciteitsbehoudend”, focus on repetativeness, operations, process. Projects are singular, “capaciteitsverhogend” of “capaciteitsverbredend”, have risk, require creativity.

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Rule 3 - Everything is decentralized

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Rule 5 - Everything is connected